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Wednesday, July 15, 2009
huddle house
Two of my coworkers are in New York right now for a Huddle House national segment on Fox and Friends that will air tomorrow, July 15. Huddle House is recreating the diner experience to show how far the brand has come in its 45-year history. For the full three hours, Huddle House will be the focal point of Fox and Friends, cutting back and forth from the diner they’ve created on the famous plaza in New York City. Huddle House’s CEO Phil Greifeld will be interviewed about the growth and development of Huddle House over the years, coffee will be served to all attendees by Huddle House servers, and Huddle House will do a cooking segment for viewers – making this the ultimate branding opportunity! In just six months time, No Limit Media Consulting has developed and come full circle on a public relations campaign for Huddle House, focusing on their dive into social media, which has led to a national television segment that will be sure to drive franchisee leads and thus grow the brand. It started viral, then went local, and now national.
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