TripAdvisor relaunches AirFareWatchdog brandThe AirFareWatchdog has relaunched its website as it looks to push into new markets outside of the US including a dedicated version for UK travellers.
The TripAdvisor-owned brand launched five years ago and was snapped up by the Expedia Inc powerhouse in 2007 as part of its wider strategy to develop additional brands through the Smarter Travel Media division.
The new AirFarewatchdog site was cleaned up for the New Year with a simpler user interface, says founder George Hobica.
