Tuesday, October 20, 2009

Revolution Money


Fifth Third Bank to Issue RevolutionCard from Revolution Money

Revolution Money has announced that 5th Third Bank has joined its Revolution Money network as an issuing bank. According to Revolution, "the combination of Fifth Third Bank’s card-issuing capabilities with Revolution Money’s marketing and customer servicing and communication capabilities will provide a robust platform for expanded adoption of RevolutionCard."

Revolution Money Chairman Ted Leonsis appeared on CNBC this morning to discuss the deal with Fifth Third. He was joined by Jim Robinson III, former Chairman and Chief Executive Officer of American Express, who recently invested in and joined the board of Revolution Money and Steve Case, Co-Founder of AOL and Chairman of Revolution, LLC.



“With Fifth Third as an issuing bank we have our largest opportunity yet to significantly grow the RevolutionCard business,” said Jason Hogg, founder and CEO of Revolution Money. “Our partnership coincides with a time when consumers are looking for the type of embedded value in every purchase that Revolution Card provides.”

With no interchange fees, RevolutionCard creates substantial cost savings for merchants – savings they today are passing back to consumers in the form of loyalty programs and incentives. As the first PIN-based credit card, RevolutionCard provides cardholders peace-of-mind knowing that if they lose their card an unauthorized person cannot use it without their PIN. Additionally, RevolutionCard reduces the chance of identity theft as the card does not display a cardholder’s name or signature. These consumer-oriented security features benefit merchants by helping to reduce chargeback and fraud risk.

“We are excited to join the Revolution Money network and about the opportunity it creates by providing Fifth Third with a new card distribution channel to supplement our existing distribution channels,” said Jon Groch, Fifth Third Bank director of Bankcard Services. “We are confident that the value proposition the Revolution Card provides will attract loyal customers seeking everyday value, and enhanced security from their credit card.”

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