Netflix is an American-based provider of on-demand internet streaming video in the US and Canada, and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California. It started its subscription service in 1999 and by 2009 it was offering a collection of 100,000 titles on DVD, surpassing 10 million subscribers. On February 25, 2007, Netflix announced the billionth DVD delivery. In the Summer of 2011 Netflix announced they will expand into the international maket, starting in Spain by 2012.